Three unemployed technology marketers are sitting around the ping-pong table
in their garage in the year 2008, depressed and trying to come up with a new
idea to re-boot their careers. One of them says to the group
“I’ve got it!” The others perk up and direct their
attention to the proverbial light bulb over his head. “I hear that
there are several new technology startups who are developing the next big
thing in Internet software, but they have no idea what to call it.”
The others nod their heads in active agreement. “We can offer to
promote their companies if we just come up with a name for what they are
doing, and I’ve got the best idea already. Nobody’s ever
thought of it.” Ripe with anticipation, the other two marketers
clamor for him to spit it out. With a grandiose vigor, he stands up and
proclaims... (more)